Uber has upgraded its motorcycle ride-hailing service, Uber Boda, by introducing new safety technologies and professional driver training. These upgrades aim to set higher standards for safety and reliability in Kenya’s boda boda industry.
With features like real-time GPS tracking, in-app emergency assistance, driver background checks, and upfront pricing, Uber Boda is setting new standards in a sector often criticized for being unsafe and disorganized.
“We’ve introduced technology and training that set a new benchmark for motorcycle taxi safety in Kenya,” said Cassie Jaganyi, Head of Communications, Uber Sub-Saharan Africa.
Kenya has over 2.5 million registered motorcycles, with 1.8 million in active use, according to the National Transport and Safety Authority (NTSA).
The sector contributes approximately KES 660 billion annually to the economy and plays a major role in last-mile transport and employment.
Despite this impact, boda boda services have lacked consistent safety standards. Uber Boda hopes to fix this with a structured, tech-supported model.
Uber Boda: Core Safety Features
- Real-Time GPS Tracking: Every trip is monitored from start to finish.
- Share My Trip: Riders can share their trip details with contacts.
- Emergency Button: Connects riders to emergency services through the app.
- Trained and Vetted Drivers: All riders undergo background checks and professional training.
- Upfront Pricing: Eliminates haggling and improves transparency.
Electric Motorcycles via Greenwheels Africa
Uber has partnered with Greenwheels Africa to introduce electric boda bodas, reducing emissions while cutting fuel costs. Greenwheels provides safety training and regular maintenance for its electric fleet.
“This partnership merges safety with sustainability,” said Nabil Anjarwalla, CEO, Greenwheels Africa.
Uber uses incident tracking, driver performance analysis, and user feedback to monitor and improve safety. The company also shares safety data with relevant authorities to support regulation and accountability.
